Privacy Policy

Last Updated: 2.9.26

Matador Fire ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website matadorfire.com (the "Site") or use our services.

We are based in California and this policy is drafted to comply with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

1. Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("Personal Information").

In the preceding 12 months, we have collected the following categories of Personal Information:

• Identifiers: Real name, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, and account name.
• Commercial Information: Records of products or services purchased, obtained, or considered (e.g., wildfire defense assessments), and other purchasing or consuming histories or tendencies.
• Internet or Other Similar Network Activity: Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
• Geolocation Data: Physical location or movements (e.g., service address for wildfire assessments).

2. How We Collect Your Information

We collect this information from the following sources:

• Directly from you: When you fill out a contact form, request an assessment, or sign up for our newsletter.
• Automatically: As you navigate through the Site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• From Third Parties: We may receive data from advertising networks (such as Google and Meta/Facebook) and data analytics providers (such as Zoho SalesIQ).

3. How We Use Your Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

• To fulfill the reason for which you provided the information (e.g., to provide a wildfire defense quote).
• To provide you with email alerts, event registrations, and other notices concerning our products or services.
• For Marketing and Advertising: To show you relevant ads on third-party platforms (like Google or Instagram) based on your visits to our Site ("Retargeting").
• To improve our website and present its contents to you.
• For testing, research, analysis, and product development.

4. Sharing Your Information

We do not sell your personal information for monetary value. However, under California law (CCPA/CPRA), sharing data with advertising networks (like Google and Meta) for the purpose of "cross-context behavioral advertising" may be classified as "sharing" or "selling."

We disclose your personal information to the following categories of third parties:

• Service Providers: We share data with vendors who help us operate our business, such as Zoho (CRM and Chat services) and Webflow (Website hosting). These providers are contractually obligated to keep your information confidential.
• Advertising Partners: We allow third-party advertising partners, including Google Ads and Meta (Facebook/Instagram), to use cookies and other tracking technologies on our Site to collect information about your activities. This enables us to deliver relevant advertisements to you on other websites.

5. Your Rights Under the CCPA & CPRA

If you are a California resident, you have specific rights regarding your personal information:

• Right to Know: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.
• Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Right to Opt-Out of "Sale" or "Sharing"

You have the right to direct us to not sell or share your personal information at any time (the "Right to Opt-Out").

• How to Opt-Out: You can manage your preferences by clicking the "Privacy Settings" or "Cookie Preferences" link in the footer of our website. Alternatively, you may contact us using the information below.
• Global Privacy Control (GPC): Our website recognizes the Global Privacy Control signal. If your browser is configured to send this signal, we will automatically opt you out of tracking cookies.

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to access or store information.

• Zoho SalesIQ: We use Zoho to provide chat functionality and analyze visitor behavior to improve our user experience.
• Advertising Cookies: We use Google and Meta pixels to deliver targeted advertising.

You can control the use of these cookies through the cookie banner on our website. You may choose to "Decline" or "Accept" these tracking technologies.

7. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law.

8. Contact Us

If you have any questions or comments about this policy, or if you wish to exercise your rights under California law, please contact us at:

Matador Fire

• Email: info [@] matadorfire.com
• Phone: 310.426.8088
• Address: 520 S Sepulveda Blvd Ste 405, Los Angeles, CA 90049

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